A company you have probably never heard of; Omnifone has just launched a new service that allows unlimited music downloads to a mobile phone for £1.99 a week. They believe that subscription is the future of music downloads and have signed up the major record labels and done a deal with the mobile phone operators.

The new Sony W900 Walkman Phone!
There will be no additional charge for downloading songs all you pay is the ~£9 a month fee. If you have a 3G phone and are in an area with good coverage then you should be able to download a 3 minute song in just over a minute. If you only have a GPRS phone then it will take just over three minutes.
This service will surely be attractive to music lovers who are on the move, commute to work and have one of the new MP3 mobile phones like the Sony W900. The price seems fair if you make good use of the service, anyone downloading more than one album a month on iTunes will save money using the Music Station service.
You can read more on the Omnifone website and at the Register.